Botswana’s Consumers Stay Resilient in Face of Economic Headwinds

Quarterly TransUnion Consumer Pulse study finds household incomes up, but discretionary spending under pressure

Botswana’s consumers shrugged off macroeconomic headwinds to remain optimistic about their financial prospects in the third quarter of 2022. According to research conducted by TransUnion, three in four (77%) expect their incomes to increase in the next year, while seven in 10 (70%) say they can pay their current bills and loans in full.

In all, 26% of respondents to TransUnion’s quarterly Consumer Pulse Study1 said their incomes had increased in the previous three months. Nearly four in 10 (39%) said their incomes had remained unchanged, while one in three (35%) reported decreased household incomes, largely because of job losses.

These positive signs came despite Botswana’s annual inflation rate soaring to 14.3%2 in July 2022, the highest since November 2008, on the back of elevated global energy prices and the weakening of the Botswana Pula, which reached record low levels against the US dollar. With the cost of transportation (9.2%), food and non-alcoholic beverages (1.7%) and housing and utilities (1.2%) rising, this will have an impact on consumer spend in the coming months, said Weihan Sun, Director of Research and Consulting at TransUnion Africa.

“We’ve seen inflationary pressure curbing discretionary spending amongst Botswana’s households over the past three months, and we expect this trend will continue. However, the fact that households are still able to service their bills and loan obligations is a sign of resilience, especially during uncertain macroeconomic conditions at a global level,” said Sun.

Of all respondents, 38% said they cut back on discretionary spending (dining out, travel and entertainment) in the past three months, and 58% expect to further cut their discretionary spending in the next three months. Nearly four in 10 (38%) said they had cancelled subscriptions or membership services over the past few months.

Regarding bills and debt management, 32% of all survey respondents who said they wouldn’t be able to pay a current bill or loan in full said they intended to cover a partial amount affordable to them, but not the entire outstanding balance. Another 24% of those unable to pay will borrow money from a friend or family member, and 22% are likely to tap into their savings.

Nearly all (95%) consumers considered access to credit and lending products important to achieving their financial goals. However, only 33% of all consumers believed they had sufficient access to credit. One in three (34%) consumers plan to apply for new or refinance existing credit in the next year, with personal loans (40%), new mortgages, home loans or bond payments (22%), and private student loans (20%) top of the list. Of consumers who considered applying for new or refinancing existing credit, 45% ultimately decided not to. The primary reasons for not taking action were the cost of new credit being too high (28%), deciding they did not need new credit (28%), or believing their application would be rejected due to their income and employment status (26%).

Managing financial choices

Four in 10 (40%) consumers say they conduct more than a quarter of their transactions (finances, retail and business transactions) online. However, for Gen X consumers, that rises to 50%.

Most consumers (79%) believe monitoring their credit is very or extremely important, and 60% monitor their credit at least once a month. More than two in five (43%) consumers believe their credit scores will increase if businesses leverage alternative data sets not included on a standard credit report, like rental payments, gym membership payments, short-term loan history and buy now, pay later (BNPL) products.


1 TransUnion’s Consumer Pulse survey of 447 adults was conducted 11 Aug.–26 Aug., 2022 by TransUnion in partnership with third-party research provider, Dynata. Adults 18 years of age and older residing in Botswana were surveyed using an online research panel method across a combination of desktop, mobile and tablet devices. Survey questions were administered in English. To increase representativeness across resident demographics, the survey included quotas to balance responses to the census statistics dimensions of age, gender, household income and region. Generations are defined as follows: Gen Z, born 1995–2004; Millennials, born 1980–1994; Gen X, born 1965–1979; and Baby Boomers, born 1944–1964. These research results are unweighted and statistically significant at a 95% confidence level within ±4.4 percentage points based on a calculated error margin.
2   According to Statistics Botswana, the annual inflation rate in Botswana was 14.3% in July 2022